18 Oct “Santo Forte”, da Moonshot, é representada em Cannes pela Keshet
BY FERNANDO Lauterjung
The “Holy Fortress” series, Moonshot Pictures, is being presented for the first time in the international market during the Mipcom, which takes place this week in Cannes, the Israeli distributor and producer Keshet. This is the responsible for major international formats, especially scripted series as “Prisoners of War”, which gave rise to the “Homeland” series, and “BeTipul” – which became “In Treatment” and was later licensed for production in Brazil by Moonshot and displayed in GNT titled “Therapy Session”, starring and directed by Selton Mello.
“It’s a company I dating for some time and always had a good relationship with them. It’s creative and develops in a very international scale, very similar productions to what we do here,” says Roberto d’Avila, director of Moonshot Pictures .
“Santo Forte”, shown in the past by Sony channel, is the only production in Latin America that the distributor leads to Mipcom this year for distribution “in the can” and as format, with selling rights for all territories except the Brazil.
“A number in Portuguese on a shelf only American products can not compete and stand out. The interest just be up in Latin America,” says Roberto d’Avila, director of Moonshot.
According d’Avila, the Moonshot sought a distributor able to work out the production of the niche. “A number in Portuguese on a shelf only American products can not compete and stand out. The interest ends up being at most in Latin America,” he explains. “I tried a large distributor with global reach, but able to see the series with other feedback,” he adds. The language is not a major difficulty for Keshet, which in addition to the format, distributes its ready productions in Hebrew to several countries.
According d’Avila, a co-production with Fox “9 mm”, for example, won an important international distribution, but just restricted to the Fox channel, which holds the global distribution. “He spent the whole Latin America, countries in Africa, Spain and Japan, but always in the Fox channels – never had a sale to a third party,” he says. To get a more robust global market share explains producer, Moonshot retained international rights to “Santo Forte”.